Web 3.0 and the promise of the metaverse has generated excitement about new markets for businesses large and small. But as with any technological frontier, legal uncertainties cause new risks to emerge alongside the opportunities. One area currently full of legal questions is trademark law. We will examine what we see as three of the biggest open questions that should make anyone entering the metaverse tread carefully—issues that should even make organizations staying IRL to begin to consider how to protect their brands from unexpected challenges in the virtual world.

Read the full article at The Drum.